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New Businesses: Get Your Wax On, European Style

Hewlett couple opens new European Wax Center location in Lawrence.

Five Towners will soon have another option to remove unwanted body hair with the opening of European Wax Center’s new location in Lawrence’s Bay Harbour Mall.

“We stand behind making our guests happy,” said Rose Wertling, of Hewlett, who along with her husband, Todd, owns the Lawrence location. “It’s more of a spa environment, but it’s only waxing.”

Wertling said she hopes European Wax Center’s products and cleanliness will make the location stand out from its competitors. The franchise uses 100 percent Parisian bees’ wax that comes in hard balls before it is melted. The special wax adheres to the hair as opposed to the skin, causing less discomfort and pain, Wertling said. The salon has a policy of never double dipping, even with the same client.

“It’s top of the line and very professional service,” said Nalini Gobin, manager of the Lawrence store.

For Wertling, location is key, as the wax center sits in a shopping center filled with big chain stores such XSRE, DSW Shoe Warehouse and Panera Bread. She anticipates the reopening of other stores in the lot that were damaged by Superstorm Sandy, such as Best Buy and .

The Lawrence European Wax Center, at 345 Rockaway Turnpike (516-371-9800) will hold its grand opening on Tuesday, Feb. 26, but before then the location will hold a training week, where people can come in for a wax free of charge. Free waxing will be available on Feb. 21 from 9 a.m. to 1 p.m. and 2 to 5:30 p.m.; Feb. 22 from 11 a.m. to 1 p.m. and 2 to 5:30 p.m.; and Feb. 23 and 25 from 9 a.m. to 1 p.m. and 2 to 5:30 p.m.

After the grand opening, first-time guests can get one body part waxed for free. Women have the option of getting their eyebrows, underarms or bikini line waxed for free; while men can get their ears, nose or eyebrows waxed for free.

Jessica February 19, 2013 at 12:41 PM
European Wax Center is the ultimate wax experience.They take waxing to a whole other level. No more waxing in a dingy, dirty, backroom of a nail salon.Waxing is the only service you will find at European Wax Center and they perfected the craft.All you woman who have never experienced the 4 step process should try it, and ladies once you get waxed at EWC you will never go back to settling for anything less, a great experience and I recommend it to anyone who was thinking twice about hair removal, but wanted to go to a beautiful, non intimidating enviornment,now you have it
Stephen J. Bronner February 19, 2013 at 08:38 PM
This is a family site...
Lucy February 20, 2013 at 03:24 AM
I really loved European Waxing. I was waiting for this location to open, it's so convenient, you can park everywhere, and their products are the top of the line. I highly recommend it.
melissa champion February 20, 2013 at 05:16 AM
Can't wait to try it out :)

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