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New Businesses in the Five Towns, July

Kosher sushi, skin care products and a printing store hit our area.

With an abundance of vacancies throughout areas of the Five Towns, it’s nice to report that some of them have recently been filled with interesting new businesses.

After several years of successfully managing a printing store in Brooklyn, Michael Mouyal knew it was time to open up his own store right here in Cedarhurst. He wants to provide a service that he says was really lacking in this area. Although there is a Staples and Office Max nearby, he says he gives customers personalized service that you can’t get at those big stores.

“I started in this business as soon as I finished high school,” said Mouyal, who opened Print on Point a couple of months ago at 413 Central Ave. “I got along well with all the customers, and they used to tell me that I should open my own store. They used to say that the Five Towns could really use a printing store — specifically, Central Avenue in Cedarhurst. So that’s what I did.”

The store’s staff can handle any type of printing order, from one photocopy to bulk orders for schools, temples and camps. They specialize in creating menus, flyers, business cards, conference folders and booklet bindings. The owner said he is looking forward to Cedarhurst’s upcoming sidewalk sale, where he will get to interact with current and prospective customers while offering some give-aways.

The Dead Sea Pavilion in Hewlett carries products and brands that are as unique as its name. The small boutique, at 18 Franklin Ave., specializes in skin care and spa products from around the world that you wouldn’t find on the shelves of local drugstore chains or most department stores.

The ingredients in all the body and bath products are intriguing and exotic, including butter from the African shea tree and minerals from the Dead Sea, for which the store is named. Related accessories and gift sets are also available.

When it was established in 1995, the company was specifically geared to the online and wholesale market — until owner Joey Gilbert decided to set up a retail store in the Five Towns, which he opened about two months ago.

“After all these years, I thought it would be nice to have a little retail shop that people could actually visit,” Gilbert said. “Plus, I live in the Five Towns, so Hewlett was a great place for it.”

After creating a thriving business in Brooklyn, owners of Sushi Tokyo decided to bring their Kosher Asian delicacies to Lawrence as well. Although sushi rolls are the specialty, with well over a 100 to choose from, there is a full selection of regular sushi and sashimi. To round out the meal, the menu includes quite a few appetizers, soups and salads.

The restaurant, which opened in May at 337 Central Ave., is very affordable. Every roll on the menu is under $10, with many in the $5 to $6 range, and the lunch specials are quite reasonable. Sit-down service is available in the restaurant’s classic dining room, and take out, delivery, curbside and catering services are available as well.

“We opened in Lawrence, because we really like the community and the people,” said owners Yaniv Sides and Shneur Harel. “People in this area were asking us to bring them this kind of restaurant.”

5TResident July 23, 2012 at 10:16 AM
People were asking them to bring another kosher sushi joint to the 5T? What people were those? There are already several places in Lawrence and Cedarhurst to get sushi. We needed another place like a hole in the head.
Carmela Soprano July 23, 2012 at 11:45 AM
You cannot beat the prices or variety of Sushi Tokoyo. The deliver promptly. Those folks who are non-kosher are ordering it because of their shellfish allergies, as well as tasting so damn good. They've got a great thing going and pass the savings from having a small store, down to the customer.
5TResident July 23, 2012 at 11:54 AM
You're being sarcastic, I presume,
Michelle I. Jaeger July 23, 2012 at 01:37 PM
Wafflelino on Cenral Avenue in Lawrence also opened for business this month.
5TResident July 23, 2012 at 03:04 PM
Great, another restaurant. No wonder there's an obesity epidemic in this country.
Stephen J. Bronner July 23, 2012 at 04:27 PM
Thanks Michelle! We'll consider Wafflelino for the next new business column.
Henry Broitman August 11, 2012 at 07:06 PM
I have used the Dead Sea Pavilion products and they are wonderful.

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