Cedarhurst Clothing Store Moves to Long Beach

Women's shop Uccelli relocates to posh hotel.

After 15 years in business, the owner of in Cedarhurst decided to move her upscale women’s apparel shop to the Allegria Hotel in Long Beach, hoping to revitalize her business in a fresh and unique location.

“It’s not that I left because there was too much competition from other designer clothing stores in the area — that wasn’t the problem,” said owner Faye Klausner. “Over the past couple years, the new younger generation in the area don’t seem to have or want the same elegance as years ago.”

Love Realty, which owns the building and several others in the area, is currently looking for a new tenant for the storefront, which has only been vacant for about a month.

Steve Handelsman, a partner at the real estate company, said the store’s biggest advantage is that it is located just a half a block off of Central Avenue.

”It’s really a high-traffic area of Cedarhurst,” he said. “People and cars are passing that store all the time.”

He also claims that the large picture windows out front are a strong asset.

“When people are sitting at the red light on Cedarhurst Avenue headed to Central Avenue, they get a really good view of the store’s display in those big front windows,” Handelsman said. “If you dress up those windows right, it can really draw attention to the store.”

The shop, located at 110 Cedarhurst Avenue, is 1,000 square feet. Handelsman did not indicate what the monthly rent will be. He did state that there was some type of pending litigation against his former tenant. However, Klausner claims that there were no issues arising from ending her lease.

Ruthie Amiram, owner of on Cedarhurst Avenue for 21 years, said she is not surprised that some store owners may attempt moving their business to another neighborhood, rather than close down completely.

“The owner of Uccelli may have better luck in another area,” she said. “I’m not doing as well here as I used to either. People who live in this area should really support the local stores instead of always going to malls and department stores.”

However, Amiram said that she doesn’t think that the former clothing store will remain vacant for too long. She claims that the vacancy problem isn’t as severe in Cedarhurst.

“The mayor even said that there aren’t as many empty stores in our village," she said, "and the ones that are vacant don’t seem to sit empty for as long as the other towns.”

J July 18, 2012 at 06:14 PM
Lmao what I don't understand for example, is why the three Dunkin Donuts' in the area (Hewlett, Valley Stream, Lawrence) have to be Kosher just because a certain group of people cannot eat the meat that Dunkin Donuts produces. It just boggles my mind every time I think about it.
J July 18, 2012 at 06:15 PM
Lmao you seem more angrier than him buddy.
J July 18, 2012 at 06:23 PM
As a non-orthodox jew who grew up here for the past 30 years, I 100% will not move out of Hewlett just because of an increase of Orthodox Jews, nobody will cause me to move out of my neighborhood as it has done to many other people. 30 years ago, there was no temple, or all orthodox boys school across the street. I learned to deal with it although it really isn't fair to my neighbors around me and I. Call me an anti-semite all you want I really don't care because that's all you guys know how to say anyway. My home's value did not increase because of Orthodox Jews moving into the area, my home's value increased because that's what happens over the course of 30 years.
Jeff Neckonoff July 18, 2012 at 06:24 PM
J, glad to see you also failed your reading comprehension tests in the 6th grade. NOWHERE did I ever call anyone an anti-semite. Yeah, go re-read everything and try to absorb it intelligently so you perhaps can sound somewhat educated the next time you post. So that would make YOU ridiculous! I said anti-Orthodox.
Jeff Neckonoff July 18, 2012 at 06:26 PM
J, you obviously have never taken a marketing or business class, huh? Ever hear of SUPPLY & DEMAND? That's your answer. Go read a book. Hopefully it won't boggle your mind as much.
Jeff Neckonoff July 18, 2012 at 06:32 PM
Thanks J. You have taught me that no matter what we "Orthodox" say or do, that it doesn't matter. You view the Orthodox as the boogie man, period. Nobody says you should move. You seem to hate your new neighbors though. "Not fair"? Is it "fair" to the Italians of Little Italy that most of their neighborhood has become part of Chinatown? Is it fair to the Jews & Italians of Canarsie that most of their old neighborhood has become mostly Haitian? Is it fair to the Italians of Bensonhurst that their old neighborhood has become Russian and Chinese? Get a grip! People die. People move. I suggest you read some books on demographics and sociology. Then perhaps you won't be so angry.
Jeff Neckonoff July 18, 2012 at 06:37 PM
Okay then J...... here's an example...... Let's imagine that a group of white people in Alabama think all Jews are kikes, that all blacks are n----s, that all Spanish people are s---cs, but since they don't SAY it aloud, that makes them wonderful people??? NO. They would be considered racist just like anyone here who harbors hatred & prejudice against any ethnic group of belief system, even if they keep it quiet and to themselves. Are you for real???
5TResident July 18, 2012 at 07:58 PM
J: To say that there were no temples 30 years ago in the 5T is flat out incorrect. There might not have been many in Hewlett, where you live (and there aren't many today either), but there certainly were in Lawrence and Cedarhurst and Woodmere. For example, the former Temple Israel on Washington Avenue in Lawrence was opened in 1970, before you moved in. The Beth Sholom synagogue on Broadway in Lawrence opened before then. Rabbi David Spiegel opened his Orthodox synagogue on West Broadway in Cedarhurst in 1974. So you ought to rethink that statement. But that is besides the point. Here is the bottom line. You need to understand and accept that the neighborhood you lived in when you moved to the 5T in the 1980's is gone, probably forever. The world around you has changed. Getting angry or frustrated isn't going to change anything. Is it fair? Maybe it is, maybe not, but the fact is neighborhoods change. Grand Concourse in the Bronx was once likened to Fifth Avenue in Manhattan. No such comparisons are made today. Jews have enough enemies in the world - we don't need to fight amongst ourselves. If you find that you can accept the current reality in the 5T and can adapt to the extent you feel is necessary, that is great. If you can't accept it, then you are not doing yourself or your neighbors any favors by staying. There are many neighborhoods close to Hewlett that have no Orthodox residents. Lynbrook and Rock Centre are just two. You may be happier there.
paul July 18, 2012 at 08:04 PM
To 5TResident You said: There are many neighborhoods close to Hewlett that have no Orthodox residents. Lynbrook and Rock Centre are just two." And you know this how? I do not think you can say they have none.....
Zvi Lampert July 18, 2012 at 08:41 PM
The point is not the history of which town had which synagogues since which year. The point is that there seems to be some animosity toward a group of people who live here now, mostly based on their lifestyle. The Orthodox community in the five towns may not be what some of you are used to, but we have the same right to live here as anyone else. All neighborhoods change, and accordingly the local businesses must adapt to meet the needs of the population. That's just the way things are. We've done nothing wrong. All this hostility and resentment borders on bigotry. I personally have no problem with any groups as long as they are nice people, and I am friendly with ALL my neighbors. I certainly do not want to push anyone out of their old neighborhood. If some of you are so intolerant of our group that you're miserable living among us, I pity your bigoted souls.
5TResident July 18, 2012 at 08:44 PM
Ah...I did my research. There are no Orthodox congregations that I could find in either Rockville Centre or Lynbrook. Both areas have a few Reform and Conservative congregations, but no Orthodox ones. Orthodox people don't usually live in places where there are no Orthodox congregations for various reasons (a lack of a mikva is just one). Of course, it is possible that there is a clandestine Orthodox congregation in someone's home in either village or maybe both, but I could not find any evidence of that.
Allison Howe July 18, 2012 at 09:13 PM
I am the author of this story. As with all the articles I have written for this column, it is meant to provide local residents with some information and a little background concerning various vacancies in the Five Towns. It is not meant to spark hard feelings among people in the community. As one poster mentioned, the main reason that the store owner moved to Long Beach is because she has personal ties to the owner of that hotel.
ftptch July 18, 2012 at 10:24 PM
zvi i welcome diversity and absolutely love it but there is a difference between a mixing of cultures and a hostile takeover of an area..... you cant compare nyc as other people have to the 5 towns..... there is more than just the orthodox in nyc so there are more than just jewish specific stores..... why cant we all share???? i do not mean to bring hostility or bigotry, and i apologize to allison and the patch staff but there is extreme and then there is EXTREME influx of people and although the neighborhood is changed it should not be felt as a lost cause to the non-orthodox (or gentiles such as myself.....). its a shame.....
Zvi Lampert July 18, 2012 at 11:37 PM
Hostile takeover? The only hostility here is coming from People who don't want us here. Again, nobody forced anyone out of town, Nobody forced any businesses to close. Why cant we all share? Who says we can't?
phil July 19, 2012 at 12:24 AM
Concerning Duncan Donuts. I thought it was funny that my daughter (not Orthodox) didn't even know that they sold meat products in other areas until she went away to college. When they announced a year or two ago they were selling tuna salad she was like "but they always have by us." Guess she didn't get out much ;-)
phil July 19, 2012 at 12:41 AM
I'm a life long non Jewish resident of the Five Towns. When I grew up there were at least 3 Orthodox families within a few hundred feet of our home. I didn't care then and I don't care now. All neighborhoods change. Virtually without exception. So my question to all the complainers out there who say they're not "haters" is this. Since the area was going to change anyway, who did you want instead of Orthodox Jews? African Americans? Latinos? Haitians? Indians? Asians? Muslims? Russians? If the answer is 'none of the above' then I don't really know where you are going to hide. Get over it or move.
J July 19, 2012 at 02:02 AM
J July 19, 2012 at 02:02 AM
Na I'm Good.
J July 19, 2012 at 02:03 AM
Jeff, I'm just tryna eat a bacon egg and cheese, ever have one?
J July 19, 2012 at 02:08 AM
Jeff you're an anti-Semite
Jeff Neckonoff July 19, 2012 at 04:24 AM
J, you have serious mental issues. I was secular (not religious) for the first 39 of my 46 years. You have proved by your false assumption regarding my life that you have no clue, that you like to make up stories and seem to have a very low I.Q. I've eaten more bacon, shrimp, lobster, clams and oysters than you can ever dream of. Been there, done that. You are a bigot, plain and simple. Please try and use whatever intelligence you have in your next post.
Suzzane July 19, 2012 at 08:02 PM
Wow! We went from a business story to a religous one. How amazing would it be if everyone would come to school board meetings to discuss the new test scores. You know the ones that have us as 50/53, "mixed schools" like uniondale and westbury beat us. Now, before we start screaming and blaming people here are the facts. The community as a whole voted not to raise taxes, the community voted not to spend money. You have 2 reading teachers for 1200 students at the middle school, what do you except. Special ed cut across the board for all. It really has no bearing whose fault it is. The comment of poor and ethnic from inside school sources, still not acceptable, 50 of the school is above poverty. The state average 60% we are below that. So, this community has a big big problem. The Lawrence School district is 1 year away from school choice under Title 1, if the Middle School does not improve, they must offer the kids a public school alternative, which would probably be Hewlett. The money that this district has saved, will start to be spent on Academic Intervention for the 650 kids who cant read or write on grade level. I think the cutting of periods making less available has done wonders. At this juncture this community ALL OF IT needs to wake up. The state is coming hard and fast, not because of complaints but because of our scores. Newsday Yesterday.
Jeff Neckonoff July 19, 2012 at 11:19 PM
Thank you, Phil. You are a truly righteous person.
Zvi Lampert July 20, 2012 at 01:16 AM
G-d bless you, Phil. thanks for having common sense and moral clarity.
Zvi Lampert July 20, 2012 at 01:16 AM
Way to change the subject. New thread, anyone?
virginia July 20, 2012 at 02:12 AM
Virginia Please people anti semitic really? The town has changed many businesses have moved or closed due to the fact they where forced to close on Saturdays.Let's face it it certainly is not what it used to be been shopping there since the 1960's. You can not even cross the street without taking the chance of being run down or drive your car without having constant near misses of people crashing into you except Saturdays .The truth is the caliber of shops and people are an era gone by on Central Ave,People have the right to have their own opinion without playing the you anti semitic card.
Louise Daniel July 20, 2012 at 12:36 PM
Thank you Virgina !
phil July 20, 2012 at 06:39 PM
It's all in the way you are raised I think, and when I say I didn't care about having Orthodox neighbors growing up I don't mean it like my folks said 'who cares and just ignore them.' I meant they were just the neighbors. You know, hello, how are you, can I borrow your lawnmower, can I shovel your snow since it's Saturday., can you take in the mail when I'm away. Can you flip that light on I forgot to do before the sabbath. You know, regular neighbors. But that was over 40 years ago, even though people like to pretend Orthodox families just all of a sudden moved here all at once. People move in. They have kids. The kids buy a house near by. They have kids, Their kids buy a house nearby. A kosher pizza place opens. What's so sinister about that ;-)
Jeff Neckonoff July 22, 2012 at 03:37 PM
NOBODY was forced to closes on Saturdays. That is a myth that the Ortho haters have created, period. Virginia, take a stroll down Flatbush Avenue near Church Ave, or how about Pitkin Avenue in Brownsville? How about Roosevelt Avenue in Corona? Or the Grand Concourse in the Bronx? 86th Street in Bensonhurst is nice, too. Or if you want closer to home, try Grand Avenue in Baldwin or Elmont Road in Elmont. These places are EXACTLY the same as they were in 1985. NOT!!! Neighborhoods change. Deal with it without expressing your hatred for anything and anyone different from you ideal concept of Whitelandia of the 1960s.
Avi July 23, 2012 at 04:09 PM
ftptch: It seems what you are saying now is that it's OK for a demographic group to move into an area but when it reaches a certain number, they should stop. Sounds like a quota to me. Despite your claims to the contrary there are many neighborhoods in NYC which have an equal or greater percentage of one demographic groups as compared to the 5 Towns. It is not a shame. It's just the way things happen.


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