Woodmere Mom's Beautiful and "Green" Biz

Lori Hoffmann turned her passion for makeup into her own business.

When Woodmere resident Lori Hoffmann’s search for all-natural makeup that was not only affordable but also beneficial to her skin came up short, she decided to create her own.

In 2003, Hoffmann realized that she needed an outlet from being a stay-at-home mom and decided to find something that would enable her to be creative, earn some cash on the side while still being able to be an active mother to her five children.

With a background in make-up and skin care sales, she enrolled herself in a few makeup courses and started doing special occasion makeup for large parties as a professional makeup artist. While dabbling in the sale of professional spa quality skin care products, Hoffmann said she quickly noticed that everything was going “green” and turning natural.

“I realized that there wasn’t much on the market at the time in terms of make-up that offered all-natural products,” Hoffmann said. “I wanted to create something that I felt was going to be different in terms of quality from what was already on the market and something that people would be interested in.”

Inspired by this discovery, Hoffmann began her two-and-a-half year-long journey of research into creating what is today FaceFacts, a 100 percent purely natural and organic makeup line, formulated with carefully selected ingredients and personally crafted by Hoffman and a team of experienced chemists, she said.

Together, Hoffmann and her chemists created eight shades of lipsticks and six shades of lip liners, all of which are botanically or vegetable based with essential oils and microbial ingredients that help fight off bacteria.  

Hoffmann prides herself on the wearability of her lip colors, saying that they are not only “rich and luxurious,” but they are very “long wearing” and can sometimes last up to six hours through heat while providing optimal moisture to lips.

“I want people to experience a product that is beautifully made with integrity and quality,” she said.

After she began selling her lip colors in 2009, Hoffmann realized the need to expand her all-natural makeup line into skin care and body products. Since then, she and her team has created BodyFacts, a series of shower gels, lotions and soaps all made from pure, natural ingredients. The soaps are all hand-made and contain natural mineral pigments, which help to create natural colors as it moisturizes the skin, she said.

“I pride myself on giving people a look that is very pretty, but very natural and not overpowering at the same time," Hoffmann said. "I try to keep it as natural as I possibly can, while still enhancing a woman’s natural beauty and positive features.”

Hoffman's products can be purchased online at www.facefactsbylori.com, www.whiterabbitbeauty.com or www.audreysallnaturalshoppe.com or at Safari Salon in Hewlett or Pomegranate in Brooklyn.

As a compliment to Patch readers, Hoffmann has set up a special discount code, PNHRM7232, to be used towards a purchase of lip colors or body products on her website.

Natan Hoffmann August 23, 2011 at 03:22 AM
Great Article! Thanks to everyone at the Five Towns Patch!
nochemicalcosmeticsdotcom August 23, 2011 at 08:03 AM
I just love that there are more people willing to move away from chemical concoctions masquerading as cosmetics! Do you know what is in your products?At www.nochemicalcosmetics.com free reports show how to recognise chemicals in skin care and cosmetics and avoid ingredients that may cause premature ageing of the skin.
Marva Kalish September 04, 2011 at 12:10 PM
Our bodies absorb the ingredients in any product we apply; the safer the better. I appreciate Lori Hoffmann's efforts to provide such beauty products through her FACEFACTS by Lori collections. Also her role as a make-up artist in the community is a welcome service.


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