Food that is prepared but not served back stage by Whose Catering NYC will find its way to the hungry victims of Superstorm Sandy through the recovery efforts of Rock and Wrap It Up!
Since 2003, all food that is prepared but not served or sold at Madison Square Garden is recovered by Rock and Wrap It Up! and brought to anti-poverty agencies throughout the Five Boroughs. Many of the bands who are performing at the concert have already used Rock and Wrap It Up! food recovery services through out North America, including The Rolling Stones, Bon Jovi, Eric Clapton, Billy Joel, Bruce Springsteen, Pearl Jam, The Who, Paul McCartney and many more.
Founded in 1991, Rock and Wrap It Up! is a global, award-winning, anti-poverty think tank. Using greening tactics, we recover food and other assets to be given to agencies fighting poverty, increasing their operating budgets. This allows the agencies to hire more services such as tutors, social workers, job placement counselors and mental health counselors to attack the root cause of poverty. All of our partners are protected by the Bill Emerson Good Samaritan Act (Pub. L. No 104-210, 110 Stat. 3011(1996) as long as safe food handling is used.
Rock and Wrap It Up! wrote the Federal Food Donation Act of 2008 (Pul. L. 110-247 122 Stat. 2314(2008). The Act encourages federal buildings to donate food from their restaurants, cafeterias and from outside rentals to feed our nation’s hungry. We launched Hungerpedia.com in late July 2011. The Hungerpedia web destination is a North American compilation of anti-poverty/hunger agencies vetted by Rock and Wrap It Up! to be donated to.
Over one billion meals have been recovered world-wide.